Leveling up: money, management, and operations
Timely Topic Session
DATE: Saturday, November 9th
TIME: 3:30 pm - 4:30 pm
FACULTY: Marnie Cabezas, Former CPM, CEO and Katy Crutchfield
Money: Knowing your Value and Billable Opportunities
How and where are you reporting on the services you are already rendering? As a provider and practice administrator, understanding the importance of checking in with how the services you provide are being charted and billed, with an eye on both compliance and the bank account. What to do if they’re not properly documented and submitted. Capturing services already being rendered, identifying additional unbilled opportunities.
Management: Managing What you Measure
This session is geared toward those with a functional understanding of billing, coding, and practice administration as well as for those who may desire to expand their knowledge and comprehension related to practice financials. What reports are you or your billers running for your practice? What isn’t being reported? We’ll take a deep dive into the following areas. Looking at KPI Key Performance Indicators, benchmarks to strive for, and realistic measurables by practice type. Taking a stand and challenging your aged receivables report. Have you ever wondered why the A/R looks good, but the cash flow is underperforming? We’ll ask and explore the rationale of billing all billable services regardless of payment, versus only billing those charges with a history of payment.
Operations: Last stop; "Let's not do that again!"
Sharing stories from real life birthing centers. What went right, wrong and sideways. How they came through the other side, successfully. Addressing the hardest issue of all; "Management", management of staff, administrative, clinical and financial/billing staff. Money alone won't solve the closure of birth centers, better management will.
Faculty
Marnie A Cabezas, Former CPM, CEO
In the early 90s, Marnie began her career as a midwife. She purchased Midwife’s Billing Service, Inc. in 1998 (now Innovation Billing Service, Inc.) She spent several years balancing midwifery practice with billing, coding, and contracting for other midwives, along with managing her growing staff.
Marnie’s experience as both an independent medical practitioner and a small business owner fuels her passion for helping practices work smarter and get the compensation they deserve. She is committed to keeping clients focused on providing compassionate, inclusive, evidence-based care to their communities. With the recent sale of her company, to Revascent, she finds herself in a position where others, within her new “home company” can rely on her as a resource for a better understanding of Midwifery and how uniquely distinct it is from the OBGYN billing and contracting arena.
Marnie focuses her energy on guiding staff and consulting with practices on dissecting their finances and improving their workflows for better reimbursement and sustainability. She regularly speaks and presents workshops for organizations like the American Association of Birth Centers and is an active board member of Breath of Life Birth Center, Inc.
Katy Crutchfield
Katy came into the birth center world by happenstance as a part-time front office person for the Austin Area Birthing Center back in 2010. What started as a temporary position developed into a passion, both for helping clients understand their insurance benefits and in fighting for fair contracting for her center and others in her state.
Katy is now the Billing Manager for Austin Area and serves on the Industry Relations Committee for AABC as well as the Sustainability Committee for the Coalition of Texas Birth Centers.
Her two daughters (both under 5!), three dogs, cat, and husband keep her busy outside of the center, but when she has free time, she enjoys doing anything that requires a costume (like a good renaissance faire or live-action role play event).
