Leveraging Automation for Birth Center Business Sustainability
admin breakout
DATE: Friday, November 8th
TIME: 11:00 am - 12:00 pm
FACULTY: Tyler Hixson, CEO, Marketing TEA
In the dynamic landscape of birth center ownership and management, harnessing the power of new technology, artificial intelligence (AI), and automation is crucial for ensuring long-term success and reducing midwife/entrepreneur-burnout. This presentation explores innovative strategies for birth center owners to streamline operations, mitigate burnout, and enhance efficiency.
We will delve into the transformative potential of automated programs and AI-driven tools in optimizing business operations, freeing up valuable time for birth center staff to focus on exactly what they should be focused on: Providing the highest quality of care and support to their clients. By redefining the word ‘automation’ and by automating their processes, birth center owners can reduce operational overheads and improve their resource allocations of both time and money, fostering sustainable growth and profitability.
We'll discuss the integration of specific digital platforms and solutions for typical birth center operations in the areas of sales & marketing, client records, IT, HR, billing, security, and more. Combining our years of technological experience in the birth center world with practical insights and imaginative solutions, this presentation will equip birth center owners with actionable strategies to navigate the evolving healthcare technology landscape, tools to adapt to changing client preferences, and options to future-proof their business. By embracing innovation and leveraging new automated technology, birth center owners can thrive while prioritizing the well-being of both their clients and staff.
Faculty
Tyler Hixson, CEO, Marketing TEA
Tyler Hixson is a marketing and business strategist with a passion for helping entrepreneurs thrive. Tyler founded Marketing TEA, an agency specializing in birth center marketing, to help bridge the gap between business owners, healthcare practitioners, and their audiences. With widespread experience in digital content marketing and technology, Tyler brings rule-breaking strategies to business owners who want to engage and empower their communities.